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Nathan Florence and Erin Brooks win the 2024 Pipe Masters
Nathan Florence and Erin Brooks have taken out the 2024 Vans Pipeline Masters at Banzai Pipeline on the North Shore of Oahu.
We have to go back years to recall a time when the prestigious Hawaiian surfing event did not have any coverage from the official sponsor.
There was no live webcast from Vans nor written reports of the four days of action.
If the goal is to keep the Pipe Masters in an ultra-private and intimate bubble where only spectators on the beach can enjoy it, it might be a good idea to communicate it clearly to everyone who's not in Hawaii in December.
Unfortunately, the largest brands within the surf industry are generally the ones with the poorest communication strategies.
Vans have been involved in surfing for some time now, and their coverage of the Triple Crown of Surfing was quite acceptable until a few years ago.
They even had an exclusive event website that was updated regularly with words, photos, and video highlights.
However, the famous skater shoe company and the World Surf League
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